This Hunger for Reality

A presentation by Jesse Schell at this year’s DICE event. It gets a little crazy in the last eight minutes or so, but 1) it’s fascinating otherwise and 2) it’ll probably happen that way anyway.

http://g4tv.com/lv3/44277

 

All that said, there’s a degree of this that’s inherent to the human condition. When something feels pleasurable, we’re inclined to do it, which is why, biologically, we’re inclined to eat, void our waste, and procreate. Turning “mere achievements” into something that reinforces good practices is an interesting way of encouraging them. The scary implication to this, however, is that it sounds like corporate advertising is going to be the entity that decides what “good practices” are.

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2 thoughts on “This Hunger for Reality

  1. hüth says:

    Johnny McFutureboy Lifegame Rating: Doubleplusgood!Yesterday at 6:14 AM • Comment • Like

  2. Justin Achilli says:

    Yes, there’s a certain element of that there, isn’t there? We just have to get to it first before our corporate taskmasters do.

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